“That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world. The statement read: statement said: “ Through years of building our global franchise, we also know that authenticity is essential to the experience. The deal with EA Sports is FIFA's biggest commercial contract, worth more than £73.6m a year, and the loss of that revenue would be financially detrimental for them. EA Sports group general manager Cam Weber announced that the company are exploring the idea of a rebrand of the FIFA series, as they 'review their naming rights arrangement' with world football's governing body.
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